Ms. Phan Layheng graduated with two bachelor's degrees in IT Engineering and English for Business in 2021. She is a Deputy Head of Marketing Strategy of Mediaload, DreamTeam, and a Product Owner of TrueID Cambodia.

Brand Awareness is a part of digital marketing to let the customers know about the brand of the startup or company in any particular image. However, based on Ms. Layheng's sharing, most startups or companies got the wrong concept of it. Many companies, when it comes to doing marketing activities, often copy one another.

Businesses should be aware of their competitor's activities and stay true to the brand's beliefs rather than continuously jumping from one concept to one following competitors.

Businesses can also do simple marketing activities by focusing on three major points:

Choose the platform that our potential buyers used the most
Follow and study the contents that received impressive results
Focus on the quality of the content's meaning

In addition to this, personal image also plays an important role, which will reflect on the business.

So, Ms. Layheng advised that founders need to know about their long-term goals and act accordingly where this can help them achieve their goals.

"Until you have to push yourself to develop it for your STARTUP, you don’t realize how crucial SELF-BRANDING is.

Get into the routine of doing it right away."

-Ms. Phan Layheng, Deputy Head of Marketing Strategy of Mediaload, DreamTeam, and a Product Owner of TrueID Cambodia